The Australian National Maritime Museum (ANMM) is undergoing a major brand rejuvenation beginning with a new logo that literally puts “sea” at its centre (see image below). The bold, simple, contemporary design speaks to the more modern, relatable ideals and personality of a new look ANMM. The logo, along with a distinctive colour scheme, will be used for staff uniforms, external signage, internal renovations, website and the ANMM magazine, Signals.
Despite the new branding, which includes an updated URL (, the official name of the institution remains Australian National Maritime Museum, though it will be used less prominently in future promotion and identity.
With its enviable waterfront position on the foreshore of Cockle Bay, next to the Pyrmont Bridge walkway, and in full view of almost every vantage point around Darling Harbour, the ANMM is poised to become one of Sydney’s key attractions with the development vision of City West.
During 2018, the museum hosted some major exhibitions including: James Cameron: Challenging The Deep; Wildlife Photographer Of The Year;  the Blue Planet II rooftop display as part of Vivid; Container; and many other popular events. This year, it promises to deliver an even bigger program, as well as augmenting its permanent offerings which include interactive kids activities, photographic collections, relics and marine artworks, 14 historic vessels, 3D cinema, cafes, outdoor picnic tables, and venues for hire.
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