WeWork is one of the fastest growing shared workspace companies in the world. We spoke with General Manager, Australia, Balder Tol about their very successful Pyrmont location.
Why did WeWork choose to set up an office in Pyrmont?
We are on a mission to create a world where people work to make a life and not just a living. Having members be able to choose to work in different locations in the same city means we can create positive change for a larger demographic. Pyrmont offers a great range of benefits for members who might not need or be interested in a CBD location.
100 Harris Street in Pyrmont is currently the largest WeWork location in Australia, with over 1700 members across two floors.
What sort of people use your services?
Our members are creators who run the gamut from entrepreneurs, freelancers and startups to large multinational enterprises. The beautiful part of WeWork is that our global community is very diverse and we see members from all industries collaborating on a daily basis. In Pyrmont, we have member companies of various sizes, many of our whom work in the creative industries as well as highly innovative technology companies.
People are aware that you offer shared office space and seminar/function venues. Are there any services or additional products you offer that you don’t think many people know about?
Globally we have a number of exciting offerings, including WeLive, the Services Store and Creator Awards. For example, WeLive is community-based apartment living that enables members to focus on their life’s work; while the Creator Awards are a new global initiative to recognise and reward creators around the world who are nurturing their communities and inspiring others with work fueled by passion and purpose.
Our approach to enterprise companies is also a big part of our offering. Today’s big corporations face significant challenges and barriers to success when it comes to their people, their organisational structure, their financial health and the macroeconomic dynamics outside of their control. The traditional workplace presents a costly challenge for enterprises seeking flexibility, whereas WeWork’s “space as a service” model enables companies to help manage the challenges they are facing and to focus their efforts on what they do best.
What are the benefits to a business owner/freelancer of using a co-working environment?
Being connected to real people, in real life, is a happier life. By connecting people through our spaces with the best of design, technology, and most importantly, our community, we are humanising the way people work and live. Community is our catalyst.
What do you like about working for Wework?
People are moving to cities, seeking community, purpose, and the opportunity to create their life’s work. There has been a macro shift towards a new way of working and living, and people are seeking out meaningful connections and being part of something greater than themselves. To be part of that shift where we as a team are able to truly change the way people think about their work, connect and make a positive impact on their day to day lives is both inspiring and incredibly satisfying.
Besides the fact that we are a highly entrepreneurial organisation and get to work with amazing individuals on a daily basis, one thing I love about WeWork is that I can walk in to any location around the world and I’ll see people working together, people calling colleagues around the world, people coming in early to meet other members over coffee or breakfast or stay late to finish a project they’re excited about.
What do you personally enjoy about working in Pyrmont?
I love the intimacy that you feel in Pyrmont. There is a certain positive energy and you can feel that people in Pyrmont are truly connected and acknowledge one another. Our building really captures that connectivity. Once a former woolstore in Sydney, WeWork Pyrmont. presented a unique opportunity. Celebrating the historic past of the warehouse building, the design intent was to expose the original features wherever possible, coupled with finishes that complement the industrial heritage of the building.
WeWork is a platform for creators, providing more than 200,000 members around the world with space, community, and services through both physical and digital offerings. WeWork currently has more than 200+ physical locations in more than 66 cities and 20 countries around the world. Our members are companies of all sizes, in all industries. WeWork’s members are creators who run the gamut from entrepreneurs, freelancers, and startups, to artists, small businesses, and divisions of large corporations.
WeWork’s mission is to create a world where people work to make a life, not just a living.