City of Sydney is holding a new four part seminar series for businesses, Small Business Digital 101. The first of the free seminars will address the importance of digital presence for all businesses and will feature some impressive guest speakers.
Titled Learn to grow your audience using Google, the seminar will provide attendees access to experts from Google, Facebook, Instagram and WeChat and will feature Google’s Head of Business Marketing for Australia and New Zealand, Richard Flanagan as a presenter. Mr Flanagan strongly encourages businesses to focus on their digital profile regardless of size or stage, even if they’re start ups.
“Businesses that get found online can connect with customers in their suburb, interstate, or even abroad. It enables you to have a virtual storefront that’s open 24/7, inviting people to learn more about your products and services,” Mr Flanagan says.
Also speaking will be two business owners who will share how they use the internet to grow and improve their businesses.
Leona Watson is the founder and managing director of Cheeky Food Events, which she launched 15 years ago. When she first began, she was using traditional methods to try and get leads, until she discovered and harnessed the power of the internet.
“The great thing is that you can get started with a little bit of knowledge. It’s about learning to put your time, energy and business skills online in a way that works for your target market’s behaviour,” says Ms Watson.
Michael Rantissi is an award-winning chef and business partner in Redfern restaurant, Kepos Street Kitchen. He uses online feedback to inform his business strategy decisions, proving that there are many ways to use the internet.
On the night, six business owners will also be selected for free 15-minute one-on-one sessions with Google representatives for tailored advice to help their businesses grow online
Date: Wednesday 28 March
Time: Registrations open at 6pm, event runs 6.30pm to 9pm
Cost: FREE, but bookings are essential
Bookings and event information: City of Sydney – Business Digital 101